Keep the cash coming in this Christmas

Keep the cash coming in this Christmas

What would it mean to you to have consistent cash flow coming in over Christmas whilst you are having a two week holiday? Imagine being stress free? Imagine not having to worry about money? It is very easily achieved with simple steps.

I am already receiving emails from personal trainers that have had clients stop training because of money and time with Christmas just around the corner.

There’s a few things you need to keep in mind as we move forward into December.

As a personal training business owner you need to be proactive.

It is well known that this time of year can be quiet for some. It is also well known that January and February is huge for personal trainers. So you need to be ready for that busy time too.

The definition of insanity: doing the same thing over and expecting a different result.

Make sure you are prepared and looking ahead so you can pop the right strategies in place to what is happening with the fitness buying cycle.

Here are a few questions to ask yourself:

  • Do you have all of your clients on direct debit? Some personal trainers say ‘Ohh but they do bank transfers consistently’. Yes I am sure they do however it is very easy for them not to over Christmas especially if they are going away.
  • Do you look after your clients and treat them like you would your friends? Do you take clients for granted or do you appreciate them as clients?
  • Are they getting results? When was the last time you did measurements with them so they can see what they have achieved?
  • Do you provide a ton of value? When was the last time you added value to their session? When was the last time you sent a personalised note saying how well they are progressing?

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If those boxes are ticked then it would be difficult for someone to stop training with you. I get that people go away for weeks at a time however you can still get these people to do their sessions and have their direct debits continue.

Be your best,
Kellie Sanders

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