We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure, and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.oaic.gov.au.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect can include: your name, your address, email address, phone and facsimile numbers.
We collect your personal information for the primary purpose of providing you with services, information and marketing. We may also use your personal information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect your personal information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Personal Information we collect from people that visit our website
When you visit us online you may be asked when you register, sign up for a newsletter, or respond to a survey, to enter your name, email address, mailing address, phone number, and credit card information to help you with your purchase.
How do we use your information?
We use this information provided by you in the following ways:
- To personalise your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website to better serve you.
- To allow us to respond to your customer service requests.
- To advise you of contests, promotions, surveys, and other site features.
- To quickly process your transactions.
- To send periodic emails regarding your order or other products and services.
Sensitive information is defined in the Privacy Act to include information or opinions about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
- For the primary purpose for which it was obtained
- For a secondary purpose that is directly related to the primary purpose
- With your consent; or where required or authorised by law.
Where reasonable and practicable to do so, we will collect your personal information only from you. However, in some circumstances, we may be provided with your information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. www.support.google.com/adwordspolicy/
We have implemented the following:
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers, to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Disclosure of Personal Information
Your personal information may be disclosed in a number of circumstances, including the following:
- Third parties where you consent to the use or disclosure; and
- Where required or authorised by law.
Security of Personal Information
Your personal information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification, or disclosure.
When your personal information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your personal information. However, most of your personal information is or will be stored in client files, which will be kept by us for a minimum of 7 years.
Access to your Personal Information
You may access the personal information we hold about you and update and/or correct it, subject to certain exceptions. If you wish to access your personal information, please contact us in writing.
In order to protect your personal information, we may require identification from you before releasing the requested information.
Maintaining the quality of your Personal Information
It is important to us that your personal information is up to date. We will take reasonable steps to make sure that your personal information is accurate, complete, and up to date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so that we can update our records and ensure we can continue to provide quality services to you.